VMG Partners is an investor in branded consumer products companies in the lower middle market. Since its inception in 2005, VMG has partnered closely with founders and management teams and provided financial resources and strategic guidance to drive growth and value creation. VMG's defined set of target industries includes food, beverage, wellness, pet and household products, personal care, and lifestyle brands.
At Babyganics we design all the products parents need to create a baby-safe world where their babies are free to develop and thrive.
Bare, creator of Snacks Gone Simple, offers the goodness of fruit with the crave-able crunch of chips.
Health Warrior’s mission is to improve the Western diet by making the super plants of the past radically convenient for your modern life.
Justin's® makes the most delicious nut butter spreads and candy on the planet!
Kernel Season's is a popcorn company on a mission to help you make your popcorn, your way. Deliciously.
Kind is a brand of delicious, natural healthy snacks and foods that are kind to your body, your taste buds, and the world.®
Mighty Leaf Tea is the designer of the ultimate artisan tea experience. Drink in the moment with hand-crafted whole leaf tea pouches and loose teas that deliver the taste of modern tea luxury.
Natural Balance Pet Foods® provides your family's beloved pets with natural, complete and balanced nutrition in a variety of formulas.
A nutrition bar so different, it’s in the refrigerated section of your favorite grocery stores. That’s Perfect Bar, the freshest nutrition bar ever created.
Pirate's Booty is a delicious puffed rice and corn snack that kids and moms love. Finally, something they can agree on!
Inspired by the spirit of today's savvy woman, PLV Studio designs must-have collections of shoes and handbags under the Pour la Victoire and Kelsi Dagger labels.
Pretzel Crisps® are a modern twist on an old favorite. This delicious, wholesome snack will make you "Rethink your pretzel!" So, bag the chips and reach for Pretzel Crisps®.
We believe everyone deserves to have naturally radiant skin. That's why we've dedicated years of research to formulating advanced skin care products.
Speck® designs form-fit cases that enhance your favorite gadgets and protect them in style.
The original San Francisco messenger bag company creating products for individualists on the go.
Good for your body and the planet, Vega products are a clean, plant-based choice to fuel your healthy, active lifestyle—without compromise.
Waggin' Train provides naturally nutritious dog treats that promote healthier lives and wholesome enjoyment.
Hear from Our Partners
KIND Healthy Snacks
Millions of consumers are driving the KIND movement, building brand awareness and growing sales ten-fold in the last 4 years.
Natural Balance leveraged event marketing to achieve an amazing 5 billion media impressions.
Pretzel Crisps improved in-store availability and brand awareness to reach beyond the deli-bakery set.
Waggin’ Train increased retailers five-fold while expanding into new channel segments.