Velocity Made Good
Providing financial resources and strategic guidance to founders and operators of branded consumer product companies to help our partners realize the vision that ignited their journey
Great brands create passionate, loyal consumers and drive value beyond the balance sheet. Great companies deliver on the promise their brand represents.
Invested In People
Our partnerships are tailored to help founders and entrepreneurs realize their long-term brand vision.
Developed through years of experience working closely with founders and management teams, our tool kit delivers proven strategies and resources for building strong brands and driving business growth.
VMG organizes and hosts a variety of educational and social events to deepen relationships across the entire consumer industry and to forge stronger connections with its partner brands. Consumer Products Ecosystem - Industry events aimed at connecting and networking with broad assortment of consumer brands, operators, retailers, and other industry constituents - Examples include VMG’s networking events at top consumer trade shows, including Expo West, Expo East, SuperZoo, and Fancy Foods, among others VMG Family - VMG-centric events focused on fostering connections with and between VMG portfolio companies - Examples include VMG’s Annual Symposium (topics have included: influencer marketing, leveraging social media & digital content to build brand, evolution of ecommerce & grocery delivery, and Amazon & the changing retail landscape), VMG’s Founder / CEO retreat, Founder / CEO breakfasts, quarterly portfolio company roundtable discussions, etc. Industry Thought Leaders - More intimate events held to foster discussion among influential industry figures - Examples include recurring dinners in key markets such as the Bay Area, Austin, Boulder, NYC, etc. with notable area CEOs, founders, and other key executives
We know that extraordinary companies are built by extraordinary people, and sometimes that’s the most challenging and time-consuming part to get right. VMG has a vast network of branded consumer products managers at all levels to help build emerging brands and our VP of Talent enables us to provide a customized set of candidates to fill each need.
The most important asset of any consumer company is its brand. We help companies define and focus brand essence, identify target consumers, develop unique positioning strategies, and refine product packaging to accelerate awareness and growth.
Today’s brands must be pros at In-Market Activation. In our opinion, it’s about on-the-ground merchandising, sampling, and storytelling, being smarter as you scale, and building the team with the right people.
Not every sale is a good sale. VMG works closely with management teams to carefully craft channel and product strategy customized for each brand.
We help Founders grow fearlessly by protecting their businesses through our experienced network of in-house legal as well as outside experts and regulatory advisors.
Long-term value creation is about much more than short-term sales growth. We recognize that Founders have created iconic brands, and VMG helps to ensure that strategic partners create value and remain good stewards capable of building on Founders’ legacies.