VMG Partners

VMG Partners is an investor in branded consumer products companies in the lower middle market. Since its inception in 2005, VMG has partnered closely with founders and management teams and provided financial resources and strategic guidance to drive growth and value creation. VMG's defined set of target industries includes food, beverage, wellness, pet and household products, personal care, and lifestyle brands.

  • BabyGanics

    At Babyganics we design all the products parents need to create a baby-safe world where their babies are free to develop and thrive.

  • Bare

    Bare, creator of Snacks Gone Simple, offers the goodness of fruit with the crave-able crunch of chips.

  • Health Warrior

    Health Warrior’s mission is to improve the Western diet by making the super plants of the past radically convenient for your modern life.

    Health Warrior
  • Justin’s

    Justin's® makes the most delicious nut butter spreads and candy on the planet!


    Kernel Season's is a popcorn company on a mission to help you make your popcorn, your way. Deliciously.

  • KIND

    Kind is a brand of delicious, natural healthy snacks and foods that are kind to your body, your taste buds, and the world.®

  • Mighty Leaf

    Mighty Leaf Tea is the designer of the ultimate artisan tea experience. Drink in the moment with hand-crafted whole leaf tea pouches and loose teas that deliver the taste of modern tea luxury.

    Mighty Leaf
  • Natural Balance

    Natural Balance Pet Foods® provides your family's beloved pets with natural, complete and balanced nutrition in a variety of formulas.

    Natural Balance
  • Perfect Bar

    A nutrition bar so different, it’s in the refrigerated section of your favorite grocery stores. That’s Perfect Bar, the freshest nutrition bar ever created.

    Perfect Bar
  • Pirate’s Booty

    Pirate's Booty is a delicious puffed rice and corn snack that kids and moms love. Finally, something they can agree on!

    Pirate’s Booty
  • PLV Studios

    Inspired by the spirit of today's savvy woman, PLV Studio designs must-have collections of shoes and handbags under the Pour la Victoire and Kelsi Dagger labels.

    PLV Studios
  • Pretzel Crisps

    Pretzel Crisps® are a modern twist on an old favorite. This delicious, wholesome snack will make you "Rethink your pretzel!" So, bag the chips and reach for Pretzel Crisps®.

    Pretzel Crisps
  • SkinMedica

    We believe everyone deserves to have naturally radiant skin. That's why we've dedicated years of research to formulating advanced skin care products.

  • Speck

    Speck® designs form-fit cases that enhance your favorite gadgets and protect them in style.

  • Timbuk2

    The original San Francisco messenger bag company creating products for individualists on the go.

  • Vega

    Good for your body and the planet, Vega products are a clean, plant-based choice to fuel your healthy, active lifestyle—without compromise.

  • Waggin’ Train

    Waggin' Train provides naturally nutritious dog treats that promote healthier lives and wholesome enjoyment.

    Waggin’ Train

Hear from Our Partners

KIND Healthy Snacks

KIND Healthy Snacks

Millions of consumers are driving the KIND movement, building brand awareness and growing sales ten-fold in the last 4 years.

Natural Balance

Natural Balance

Natural Balance leveraged event marketing to achieve an amazing 5 billion media impressions.

Pretzel Crisps

Pretzel Crisps

Pretzel Crisps improved in-store availability and brand awareness to reach beyond the deli-bakery set.

Waggin' Train

Waggin’ Train

Waggin’ Train increased retailers five-fold while expanding into new channel segments.



Timbuk2 refined all of its products, strengthened its online brand, and increased online direct sales.