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Pretzel Crisps Racks Up 4.2 Million Earned Media Impressions

May 13, 2011

Pretzel Crisps Racks Up 4.2 Million Earned Media Impressions

5/12/2011

Pretzel Crisps has capitalized on social media and keyword search terms by monitoring buzz on Twitter, and then stepped up to deliver samples to the offices or homes of those who are talking about salty or sweet snack foods. The brand has developed a targeted method to reach new consumers, drive product trials and raise brand awareness through Twitter -- a brilliant strategy that harkens back to the days when all brands took customer service seriously.

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