TIME’s “Special Report on Service” named KIND’s parent company, PeaceWorks, as one of the world’s “25 Responsibility Pioneers” (from Time Magazine)
"PeaceWorks calls itself a "not-only-for-profit" company. By developing unlikely business partners (think Israelis and Arabs), founder Daniel Lubetzky is planting seeds of peace in conflict areas. And his latest venture, in peaceful territory — Kind snacks, made in Australia — plows 5% of profits into promoting global coexistence and kindness. "I try to be an enlightened capitalist," he says."
Additionally, in the same issue our new KINDED website (www.kinded.com) was featured as one of their recommended “New Ways to Make a Difference!" (from Time Magazine)
"Random acts of kindness are getting a high-tech boost, thanks to social entrepreneur Daniel Lubetzky. First, print a card at Kinded.com. Then do something nice for a stranger, like sharing an umbrella or helping carry luggage, and hand that person the card. The recipient can go online and note where the act of kindness took place and then pass the card along. It's like Pay It Forward, with mapping features."
