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Pretzel Crisps Uses Super Bowl Social Media Buzz to Engage with Twitter Users

February 10, 2012

Pretzel Crisps Uses Super Bowl Social Media Buzz to Engage with Twitter Users

02/10/12

Most impressive, though, is that the engagement didn’t end when the team walked out the door earlier this week. Today, @PretzelCrisps gave my office and me shout outs for #FollowFriday – a nice touch that showed the company wanted to sustain the relationship beyond Super Bowl Sunday.

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