VMG Partners collaborates closely with entrepreneurs and management teams of branded consumer companies to provide resources and strategic guidance that accelerate growth and raise brand awareness.
Vega
Good for your body and the planet, Vega products are a clean, plant-based choice to fuel your healthy, active lifestyle—without compromise.
Formulated by Brendan Brazier, professional Ironman triathlete and bestselling author on performance nutrition, Vega products are sold throughout Canada and the United States at independent health, specialty grocery and vitamin retailers.
Tool Kit
Learn more about our Tool Kit and how we work with our portfolio companies.
Made exclusively from natural plant-based whole food ingredients, Vega products provide foundational nutrition your body needs to help you thrive. With no preservatives, artificial flavors, colors or sweeteners, Vega is also dairy, gluten and soy free.
With race season just around the bend, the opportunity to take your game to the next level is close at hand — and Brendan Brazier’s Thrive Forward, Sport Edition can be your launch pad to athletic awesomeness
The all-in-one Vega One Nutrition Bar features the unique, balanced combination of essential vitamins and minerals packed into the Vega One Nutritional Shake now in a healthy, on-the-go bar
Delicious Living collected nominations from their advisory board, experienced retailers, manufacturers, and their readers; assessed ingredients, certifications, and the nominees’ uniqueness; and vetted the short list with their medical editor, Robert Rountree, MD. The result? Vega One named as a 2013 supplement winner!
Catching passes in the backfield. Blocking. Taking handoffs from the quarterback. And switching to plant-based athletic fuel. Typical day for an NFL running back, right? It is if you’re Montell Owens, NFL running back for the Jacksonville Jaguars.
Brendan Brazier has run a staggering 40 triathlons and 10 marathons. The ultra-athlete is also the best-selling author of the book “Thrive” and the creator of the “Thrive Forward” web series. He has developed his own line of plant-based super foods called Vega. He tells Jane Velez-Mitchell all about the secrets to his super foods.
The consumers have spoken! Canadian Living held their 10th Annual Canadian Shopper’s Study, which is a survey of over 100,000 Canadians who voted for the Best New Products of 2013. Consumers voted Vega One as one of the Best Health and Beauty Products for 2013!
Featured among the best products in Canada from 2012, Vega was voted number one in the “Energy Powder” and “Vegan Protein” categories of OptiMYz Magazine’s ‘Best of the Best’ awards! Optimyz, Canada’s Health, Fitness and Lifestyle Magazine, collected over 120,000 votes from readers across Canada.
The premier vegan lifestyle magazine, VegNews serves up the latest in vegetarian news to more than 225,000 readers in 38 countries! Published in their annual November/December holiday edition are the famous Veggie Awards, which feature the best people, places, and products of the year. Vega received the Veggie Award for Company of the Year!
While Phil’s lifestyle and career accomplishments are undoubtedly admirable, Phil has some mutual admiration for plant-based nutrition company, Vega. In fact, even some of Phil’s band mates use Vega as well which of course begs the question: If Phil could write a song about Vega, what would it be? Perhaps a remake entitled: “Pour Some…
Alive Magazine’s annual Alive Awards have recognized outstanding product innovation while enhancing the credibility of natural health products since 1994. Each year, Canadian retailers and consumers vote for their favorite brands and products in a variety of categories. We are very happy to announce that Vega is once again an Alive Award Gold Medalist!
Peggy K makes her debut appearance on MSNBC’s Today Show, introducing some nutrient dense and energy boosting recipes from her book: Must Have Been Something I Ate. Watch Peggy and Matt Lauer whip up some Zucchini Linguini with Pesto Sauce (rich in SaviSeed Omega-3s), Chocolate Chip Quinoa cookies, and Chocolate Mousse made from pumpkin!
After the voting period ended, the photos went to the internal judging round with a unanimous vote for Karen Oxley—now known at Vega HQ as goat girl (sorry Karen, LOL ). Karen works at an animal sanctuary for rescued farm animals and managed to get this kooky shot with two of her colleagues, goats Prince…
By day, they’re a group of 55 advertising professionals, but there’s much more to this bunch — they’re also a group of friends setting out on a 6-day journey as amateur riders to raise funds for leukemia research, through City of Hope. Named Fireflies West, 2012 is the group’s 5th year cycling from San Francisco…
Vanilla lovers unite! The time has come to say BONJOUR to the all new Vega One French Vanilla! Good for your body and the planet, Vega One Nutritional Shake is the clean, plant-based choice to fuel your healthy, active lifestyle — without compromise.
Julie Weiss, the Marathon Goddess who is running 52 marathons in 52 weeks to raise funds and awareness for Pancreatic Cancer, happens to be a huge fan of Vega and credits their clean, plant-based formulations for her ability to recover in time for each marathon on her journey towards a cure.
Watch as the Vega Team pushes their bodies and minds to the limits as they prepare to compete in the 2012 Tough Mudder extreme obstacle course in Whistler BC
Clean Eating 101: Busting Myths About Plant-based Proteins
01.03.13
Clean Eating 101: The first part of the Thrive Forward video series!
12.18.12
Clean Eating 101: How to Start Eating Clean
12.14.12
Clean Eating 101: Get More Bang for Your Buck with Nutrient Dense Foods
11.16.12
Thrive Forward is your FREE, personalized online guide to help transform your health through clean, plant-based nutrition
Coming January 2013: Thrive Forward, the Free personalized online performance program designed by Brendan Brazier. Pre-register now and get a Thrive Forward 101 Starter e-book at http://www.thriveforward.com.
