Investment Philosophy

VMG Partners works closely and collaboratively with entrepreneurs and management teams of branded consumer product companies employing the Fund’s expertise and unique resources to accelerate growth and drive brand awareness.

Principles

  • Identifying Attractive Consumer Product Industries and Companies

    • Industries including food, beverage, personal care, pet products, lifestyle, wellness, apparel and household products
    • Lower-middle market companies with $15-150 million in revenues
    • Brands with passionate and loyal consumer bases
    • Companies with strong and sustainable gross margins
    • Companies to which VMG can provide specialized resources to expand brand awareness and increase shareholder value

  • Providing Value-Added Strategic Guidance

    • Branded consumer-specific expertise, resources and network of contacts
    • Proven track record with superior performance
    • Involvement tailored to company needs
    • Expertise in brand building, marketing, product development, sales, operations, finance and management
    • Functional network of relationships within the consumer products industry
    • Understanding of the unique challenges that impact high growth companies
    • Close contact with strategic buyers to guide growth strategy and facilitate successful exit

  • Leveraging Authentic Marketing Expertise

    • Unparalleled access to media and entertainment properties through affiliation with LBI Entertainment and throughout the media industry, celebrity and influencer communities
    • Expertise in developing and executing authentic marketing strategies including field marketing and brand ambassador programs
    • History of success in building consumer brands through traditional and non-traditional marketing techniques
    • Understanding of rapidly changing social media landscape to create, launch and operate brands and engage consumers

  • Establishing Strong Relationships with Entrepreneurs and Management Teams

    • Track record of collaborating with exceptional entrepreneurs and management teams to grow successful companies and fulfill authentic brand promise
    • Commitment to support and, as needed, augment management resources either through VMG’s network of operating professionals or by recruiting top talent
    • Demonstrated ability to work with management teams to be the partner of choice for lower middle-market consumer product companies