VMG Partners

Principles

• Investment Profile

  • Marketing-driven branded consumer products companies
  • Focus on lifestyle, wellness, food and beverage, personal care,
    pet and leisure sectors of the consumer products industry
  • Revenues between $10-100 million
  • High and sustainable gross margins and predictable cash flows
  • Majority of revenues in the United States
  • Proven business model supported by quantifiable "Brand Equity"
  • Capable, motivated management team
  • Non-cyclical companies and industries

• Strategic Guidance

  As a consumer specific fund with broad industry expertise, VMG is able to offer strategic guidance to our partner companies. Our involvement is tailored to the needs of the company and the entrepreneur. Areas of potential involvement include: brand building and marketing strategy, management recruitment and mentoring, financial structuring and reporting, and optimization and cost reduction in operations.

• Value Added Strategic Marketing

  VMG differentiates itself from other private equity groups by being able to provide unique authentic-marketing and branding support to our portfolio companies. Through VMG's exclusive affiliation with The Firm, a leading talent and brand management company, our partner companies gain access to unique marketing strategies and resources. With the decline in effectiveness of traditional marketing, increasing marketing costs and increasing consumer cynicism, individual taste makers and category influencers play a critical role in determining consumers' brand preferences. VMG provides portfolio companies with exclusive access, support and resources to implement highly effective and low cost authentic-marketing strategies.

• Partnership Philosophy

  We believe that great brands create tremendous value far beyond that which is reflected on financial statements. A great brand is defined by its passionate, loyal consumers and a unique, authentic message. A great company is run by an exceptional team who can deliver on the promise that brand represents. At VMG Partners, we invest in our brands and in our entrepreneur-partners. We believe that a partnership approach is the best way to grow successful companies, fulfill the authentic brand promise, and deliver value for our investors and for our partner entrepreneurs.

• VMG is Velocity Made Good

  Our name expresses our philosophy. Velocity Made Good is a navigational term used when a vessel progresses toward its intended destination. It is not about momentum for the sake of momentum, but rather well-orchestrated movement toward a strategically chosen objective. We live this philosophy in the way we invest, the way we develop strategies in partnership with portfolio entrepreneurs and in the way we implement our vision to reach our destination.