I identified 6 ingredients that I believed were at the root of my issues. Today I call them the Suspicious 6 because once eliminated, my skin returned to a clear, healthy and balanced state. I couldn't find products without one or more of the Suspicious 6, so I decided to make them myself.

I had a hunch that my philosophy on skin and how to care for it would resonate with a lot of people. Also, in the midst of this wellness craze we are seeing, it’s a natural direction for people to take with their skin. That’s what I think is driving it.

I really wanted something that was more serious to balance out the playful name. One day I asked my daughter to get me a stack of paper and a sharpie. We sat down at the breakfast table and I said, ‘I'm just going to sit here and draw elephants until I come up with one that speaks to me...one that will be my logo....and I don't care if I have to sit here all day.’ She looked at me like I was crazy, which I have to admit is nothing unusual. First drawing out of the chute and there she was, my Drunk Elephant. It took me all of thirty seconds.