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The maker of the best tasting natural and organic almond, hazelnut and peanut butter and organic peanut butter cups

In 2004, founder Justin Gold began making healthy, artisanal nut butters in his home kitchen to support his active, vegetarian lifestyle. After hungry roommates started stealing the goods, he decided to put his name on the jars. From humble beginnings at Boulder Farmers’ Markets to a now nationwide presence, Justin’s continues to build a lasting legacy around innovation, sustainability, and community. They now make naturally delicious nut butters, snacks and organic peanut butter cups.

Founders & Partners

Justin Gold

Date Founded





Boulder, CO


Realized Investments

Company Stage

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A conversation with Founders & Partners

Justin Gold

“Develop a plan, drive hard against it, surrounding yourself with people who are smarter than you and let them do their job!”

Did you ever dream of becoming an entrepreneur?

Where I grew up entrepreneurs were usually doing something illegal.

You’ve helped take Justin’s to the next level of growth. If you were going to start this journey again would you do anything differently?

Nope—learning and making mistakes early and recovering with a plan is all part of the journey.

What keeps you up and night?

Thinking about all the wonderful things we can do with this brand.

Assuming to do sleep, what gets you up in the morning?

All the wonderful things we can do with this brand.

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