I was eating lots of popcorn in college and looking for ways to add flavor. Specifically, I was trying to recreate the BBQ flavor on potato chips for popcorn. This got me messing around in the kitchen with various ingredients and led to the idea of a popcorn seasoning company.

When I partnered with VMG and got to learn about their other portfolio company, I realized how "normal" we actually were. Many of our same considerations and challenges were shared across the portfolio. Also, the general ethos of the portfolio companies tended to be similar. I learned that the food industry is full of awesome people on missions to do great things.

Entrepreneurs have to be comfortable with the unknown. Even though they often start with a clear vision of what they hope to achieve, the path to get there is not laid out perfectly. On that note, entrepreneurs need resilience to make it through the inevitable bumps in the road.

Focus… it's especially hard to do when you're in the fortunate position of having many available options.