Our Brands

Lily’s

Less Sugar. Sweet Life.

Lily’s Sweets is proving you don’t have to choose between indulgence and low-sugar by offering mouth-watering sweets made with stevia. Headquartered in Boulder, Colorado, Lily’s is redefining the confection and baking categories. Every product is gluten-free, non-GMO verified, and certified Fair Trade. Since 2011, Lily’s has been committed to providing customers with the highest quality ingredients in better-for-you sweets.

Founders & Partners

Cynthia Tice

Date Founded

2011

Category

Food

Headquarters

Boulder, CO

Investment

Realized Investments

Company Stage

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A conversation with Founders & Partners

Cynthia Tice

“I get to use my creativity, my skills, and spend my time doing work that I believe is good for people and the planet.”

What drove you to start your company?

I started my company based on personal need. I wanted to eat chocolate everyday, without eating sugar, and I wanted to eat a true serving, not just a little bit. There was nothing available on the marketplace, so I made my own!

What are the parts of your personality that make you a born entrepreneur?

I am passionate about the work I do. My brain leans towards problem solving and I am extremely tenacious (stubborn!). I also don’t take orders well, which makes me well suited to owning my own business. I view work, particularly within that Natural Products Industry, as my life’s work rather than just a job, and I love it.

When did you really realize you were onto something big?

I realized that I was onto something big around the second year of business at the end of 2013. Velocity sales were taking off, and every retailer I presented to accepted Lily’s based upon the innovation, great taste, and supporting sales data. I had been around brands long enough to realize then that Lily’s was a big opportunity.

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