Lily’s
Less Sugar. Sweet Life.
Lily’s Sweets is proving you don’t have to choose between indulgence and low-sugar by offering mouth-watering sweets made with stevia. Headquartered in Boulder, Colorado, Lily’s is redefining the confection and baking categories. Every product is gluten-free, non-GMO verified, and certified Fair Trade. Since 2011, Lily’s has been committed to providing customers with the highest quality ingredients in better-for-you sweets.
Cynthia Tice
2011
Food
Cynthia Tice
“I get to use my creativity, my skills, and spend my time doing work that I believe is good for people and the planet.”
I started my company based on personal need. I wanted to eat chocolate everyday, without eating sugar, and I wanted to eat a true serving, not just a little bit. There was nothing available on the marketplace, so I made my own!
I am passionate about the work I do. My brain leans towards problem solving and I am extremely tenacious (stubborn!). I also don’t take orders well, which makes me well suited to owning my own business. I view work, particularly within that Natural Products Industry, as my life’s work rather than just a job, and I love it.
I realized that I was onto something big around the second year of business at the end of 2013. Velocity sales were taking off, and every retailer I presented to accepted Lily’s based upon the innovation, great taste, and supporting sales data. I had been around brands long enough to realize then that Lily’s was a big opportunity.
Velocity Snack Brands
Los Angeles, CA
Quest Nutrition
Los Angeles, CA
