Our Brands

Natural Balance

Food for a Lifetime

Joey Herrick partnered with Dick Van Patten and founded Natural Balance Pet Foods in 1989 with the intention of developing only the best, finest, healthiest pet food on the market. Natural Balance Pet Foods provides natural, complete, and balanced nutrition in a variety of formulas for dogs and cats. Top veterinarians and nutritionists formulate each product, relied on worldwide by renowned trainers, breeders, veterinarians, and kennels.

Founders & Partners

Joey Herrick

Date Founded





Los Angeles, CA


Realized Investments

Company Stage

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Joey Herrick

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