Perfect Diary

Perfect Diary has quickly risen to the top of the beauty world thanks to its iconic, fashion-forward collection of affordable, high-quality cosmetics. Unique formulas and endorsements from celebrities have garnered the attention of Gen Z shoppers across Asia. Perfect Diary expects to open 40 brick-and-mortar shops by the end of 2019. Currently, they sell products on Tmall (where they are the No. 1 selling beauty brand), JD, VIPshop, Wechat, and RED.