Our Brands

Spindrift

America's first and only sparkling water made with REAL squeezed fruit

At Spindrift, they’re proud to make sparkling waters with real, fresh fruit. Water is triple-filtered. Fruit is picked from family farms and then squeezed within days of harvest. From farm to bubble. The result is light, bright, and slightly pulpy beverages that are faithful to the fruit—a radically simple and refreshing idea in a confusing and artificial category.

Founder

Bill Creelman

Date Founded

2010

Category

Beverage

Headquarters

Boston, MA

Investment

Current Investments

Company Stage

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A conversation with Founder

Bill Creelman

“Know where you are and where you’re headed.”

Do you remember the moment you managed to bring your love of nature and entrepreneurship together?

My breakthrough was the moment I realized that making sparkling drinks with fresh ingredients was technically possible. It was one afternoon in the late fall of 2009 when I discovered that there was a path to bringing real fruit and bubbles together—it was pure joy.

I imagine that founding a business and running it require different skills. Is that your experience?

Early on I felt I had to come over the top and will every project to the finish line. As we grew I realized a “swooping founder” can be a culture killer. I learned to hire better, which led to trusting the team, which has empowered the whole organization.

Any final words of wisdom for those dreamers who are just starting out?

You know, one of my first jobs was working in a T-shirt shop. I was fired on the second day because I couldn’t find my way back from their warehouse to the store. That day I learned something valuable: know where you are and where you’re headed.

Guess you didn’t have GPS back then.

Something every exploring dreamer needs.

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