Adam: Competitive Surfing – I was lucky enough to get paid to do something I loved at an early age. It taught me very quickly that you are your best asset. You need to stand out from the pack, promote yourself, build relationships, be competitive. Oh, and I learned that winning feels better than losing.

Tom: At our initial launch at Surf Expo (a trade show) in January 2010, the surfers were stealing our vinyl ape (Sonny) figures off our displays. The hard core skaters were putting our stickers on the show's big skate ramp, and snooty older women were placing orders for their high-end boutiques in Nantucket and Martha's Vineyard. Capturing the interest of such a diverse demographic is really rare and I knew we had it day one.

Adam: I think I’d try to enjoy the journey more. it’s hard when you’re passionate, competitive and relentless in a business environment. You become totally consumed by the business day and night. I now think there is opportunity to create more balance.

Tegan: We’ve often turned down opportunities that would have meant growth for us, but it just didn’t feel right. So far we’ve had a gut instinct about our growth and I think we need to continue to hold to that. But it’s a delicate balance.

Tom: Regret, insecurity and a Pina Colada CocoBalm Lip Balm.