Our Brands

Vega

Clean, plant-based nutrition

Vega offers the knowledge, nutrition, and inspiration to support your quest towards peak performance. Their approach is a little bit different: they believe the best long-term changes happen with small, incremental steps. Better should be sustainable, in all meanings of the word. That’s why they’re fans of focusing on what you can add to your diet, rather than take away. They make clean, plant-based supplements, snacks, shakes, and bars—sold online and in stores nationwide.

Founder

Charles Chang

Date Founded

2001

Category

Wellness

Headquarters

British Columbia, Canada

Investment

Realized Investments

Company Stage

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A conversation with Founder

Charles Chang

“I thought CEOs were oracles who knew all the answers. Instead, I learned that we become leaders through trial and error, mistakes made, courses corrected.”

So you worked from a young age?

Charles: At 14 I got my first job as a McDonalds lobby boy. I was so bored I’d nap in the broom closet. One day I got caught by the manager who instead of firing me asked what I really wanted to do. I said, “I want to cook!” and got transferred to the grill. I became a Crew Trainer, then Crew Chief and by 15 I was running the store.

There’s a lesson in there for entrepreneurs somewhere, right?

Do what you love and you won’t end up asleep in the broom closet.

What do you know today that you didn’t know when you started Vega?

Before I became one, I thought CEOs were oracles who knew all the answers. Instead, I learned that we become leaders through trial and error, mistakes made, courses corrected. It’s about having the humility to learn and get a little bit better every day.

So I gather Vega wasn’t an overnight success?

No, no. It was 14 years of grinding it out. Incredible highs and lows along the way with an army of passionate people.

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