Cassie Nielsen

Increasing diversity in companies isn’t just a “nice thing to do” it’s also strategically and financially smart.

Cassie constantly inspires those around her to create meaningful work with the right people. Here’s how she moves the needle, inside and outside of VMG.

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I was Miss Honor Student! It took me years to learn that it’s not how many boxes you check off for extra credit or what your GPA was, but the meaning of what you’re doing.

The honor role

The people I work with every day are truly inspiring. It’s an honor to help tell their story and a massive responsibility to find others who can contribute to the collective vision.

I feel a responsibility as VP of Talent to move that needle, and I’m really grateful to have a team that supports this goal.

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Describe Cassie in, say, 5th grade?

Ohh... super awkward, pudgy, smart, not socially savvy. Not a cool kid. I was a classic ‘over-achiever’ though.

Meaning?

I was Miss Honor Student! It took me years to learn that it’s not how many boxes you check off for extra credit or what your GPA was, but the meaning of what you’re doing— your longer-term goals. I finally learned to look at the bigger picture, ask for help and seek guidance from those who could help me generate new directions and ideas.

I’m guessing the books on your nightstand might reflect your interest in self improvement?

I’m a reader of all things happiness, equality and/or achievement. The Happiness Advantage, Man’s Search for Meaning, Half the Sky, Give & Take, The Confidence Code, Search Inside Yourself.

How do you apply all that inspiration when you wake up the next morning?

I’m constantly setting (sometimes breaking) new resolutions and goals for myself and my work. I post my resolutions and created a “1 Second Every Day” video. I’m doing another video soon.

Sounds like you’d thrive in a work culture which supports that kind of drive.

I’ve got the autonomy here to define my role and the trust to start executing a vision immediately. They’ve also given me the support and resources I need to be effective.

What’s an example of one of your goals?

Right now, increasing diversity in companies isn’t just a “nice thing to do” it’s also strategically and financially smart. I feel a responsibility as VP of Talent to move that needle, and I’m really grateful to have a team that supports this goal.

Must also be exciting to be around people who set their own audacious goals as they build brands.

The people I work with every day are truly inspiring. It’s an honor to help tell their story and a massive responsibility to find others who can contribute to the collective vision. I feel like together we can help create high quality jobs, healthier and more sustainable products and give tools to individuals to accelerate their careers.

There’s got to be an inspirational book in there somewhere.

Maybe a video!

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