Michael Tanner

I’ve always been excited by diversity. (Even the “23 flavors” of Dr. Pepper!)

Michael values, above all, a wide variety of perspectives. His ability and willingness to listen is an invaluable addition to the VMG team.

Making Connections

I was super active, curious, and engaged. I loved running around meeting new people—hearing about their lives and finding new connections.

Next Level

Our founders help us think differently, see things differently, and have a glimpse into the future. Entrepreneurs also bring a new level of energy and excitement to every conversation, which makes for a uniquely engaging atmosphere.

Open Minded

I think the fact that I’m open minded and love to hear others’ point of view, regardless of whether it aligns with my own or not, is an asset. In an industry swarming with type-A personalities, it’s not only important to have a diverse workforce bringing different perspectives, but also people willing to really listen to those perspectives.

I love the tangible nature of consumer products and the personal nature of the industry. I get to work with brands that I am passionate about and enjoy on a daily basis.

Read Full Interview

Full Interview:

Let’s start with Michael age 10. Go.

I was super active, curious, and engaged. I loved running around meeting new people—hearing about their lives and finding new connections.

Was there anything really distinctive about where you grew up?

Honestly, the fact that it was not distinct was its distinction. I grew up in a middle-class family in the homogenous suburbs of Chicago. It’s the reason why I constantly seek out differentiation, unique experiences, and new or exciting ideas… and now brands!

Speaking of brands, what was one of your first brand loves from your childhood?

Well one that stands out is Dr. Pepper.

Ah yes. Quirky. Differentiating.

A perfectly unique blend of 23 bold flavors… what else is there to say?

What attracted you to consumer products instead of finance or technology?

I love the tangible nature of consumer products and the personal nature of the industry. I get to work with brands that I am passionate about and enjoy on a daily basis. I also love that a single brand can tell you so much about the person who uses it, and that consumers are always pushing companies to challenge the status quo and drive innovation.

What do you find most exciting about working with founder-driven companies and brands?

It’s exciting to work with some of the most visionary and passionate people in the world. Our founders help us think differently, see things differently, and have a glimpse into the future. Entrepreneurs also bring a new level of energy and excitement to every conversation, which makes for a uniquely engaging atmosphere.

What drew you to VMG in the first place?

VMG has a completely different approach to investing than other firms in the space. Where others can be blindly focused on hunting for deals and squeezing out profits, VMG is focused on using its experience and network to benefit every entity in the CPG ecosystem. Investment opportunities just happen to be a natural biproduct of that process.

In what way would you say you contribute to the VMG culture?

I think the fact that I’m open minded and love to hear others’ point of view, regardless of whether it aligns with my own or not, is an asset. In an industry swarming with type-A personalities, it’s not only important to have a diverse workforce bringing different perspectives, but also people willing to really listen to those perspectives.

Right. In a sea of Coke and Pepsi , someone’s got to listen to the voice of Dr. Pepper.

And Dr. Pepper has to listen to all 23!

Read Full Interview