Nick Harper

I share our entrepreneurs’ passion for healthy brand building.

Here Nick talks about his passion for providing healthier options for consumers, and why the grocery store is his happy place.

Mr. Gene

At 12 I worked for a great guy, Mr. Gene, for 10 years at a restoration company. He taught me all about hard work, integrity and treating every person with respect.

Down the aisles

I’ve always been personally attached to CPG brands. I spend way too much time wandering the aisles looking for cool new products to try. The grocery store is my happy place.

Different strokes

Our team is full of brilliant people from all different walks of life. Diversity is very important to us and makes it an interesting, fun place to work. We work super hard and respect each other.

I feel really good about providing better-for-you options to mainstream consumers.

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Full Interview:

Briefly, what kind of kid were you?

I was definitely the trouble maker. I’ve always marched to the beat of my own drum.

What was your very first paying job?

At 12 I worked for a great guy, Mr. Gene, at a restoration company-- manual labor, stripping and sealing floors with very strong chemicals, janitorial work. All this had to occur during non-working hours. From 5 or 6PM until about 6 or 7AM the next morning, then I’d go home and sleep and go back to it the next day.

Wow. Kind of expected the old “paper route” answer.

The most impactful thing I’ve ever done. I worked with Mr. Gene for 10 years. He taught me all about hard work, integrity and treating every person with respect.

And now you work with brands. How’d that come about?

I’ve always been personally attached to CPG brands, sadly, sometimes unhealthy foods. Chips are my thing. Lay’s Wavy Ranch? Probably the greatest chip of all time. Cheez-Its too. Huge fan. But then I’m also down for discovery of up and coming better-for-you-brands. I spend way too much time wandering the aisles looking for cool new products to try. The grocery store is my happy place.

That’s a kind of unhealthy drum you’re marching to. And yet at VMG you work with so many healthy brands.

Yes, and I share their passion for healthy brand building! I love working with entrepreneurs, helping them achieve their own personal goals. I do feel really good about providing better-for-you options to mainstream consumers.

Entrepreneurs tend to have a strong “go-it-alone” DNA. Imagine that appeals to you?

It’s so important to have a personal relationship with founders and executives. Establish trust and respect and they’ll be more open to your help. This business is all about personal relationships.

What about the VMG culture attracts you most?

Our team is full of brilliant people from all different walks of life. Diversity is very important to us and makes it an interesting, fun place to work. We work super hard and respect each other. Some of kindest people I’ve ever worked with. Mr. Gene would approve.

Sounds like people you’d want to share a bag of Salt n’ Vinegar chips with.

Hmm, I don’t share my chips. But yes, I see your point.

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