Tyler Elliston

Just. Keep. Pushing.

Tenacious since childhood, Tyler gives us a glimpse into his early career, family life, and his tireless pursuit of making things work.

Never give up

A lot of people call me stubborn; my mom called me “tenacious”. (Love you, Mom!).

Hedge funds

[My first job was] mowing lawns in the neighborhood in 7th grade. I grew my client roster to 20 to 25... I still get tremendous pleasure from perfectly straight lines.

Can’t stop, won’t stop

I love to run and cycle as fast as I can, on the biggest hill I can find, to the point of total exhaustion.

It takes courage to start a business and such fortitude to weather the ups and downs—not for the faint of heart. But it’s worth it.

Mr. Tyler Elliston is an independent, unaffiliated digital marketing service provider to VMG, its funds and its portfolio companies for fees. He is not an employee of VMG, though he may participate in carried interest or be an investor. Any fees paid by VMG, its funds, or a portfolio company do not offset or reduce the management fees.

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Let’s start by how you’d describe yourself as a kid?

Super independent, wanting to figure things out for myself. A lot of people call me stubborn; my mom called me “tenacious”. (Love you, Mom!).

Speaking of mom, what early lessons did you get from your parents?

I worked quite a bit as I was growing up, which was tremendously helpful. But my parents taught me that how I get where I'm going matters more than the destination. Honesty, kindness, fairness and generosity are core values in my family and I'm very proud of this.

What was your very first paying job?

Mowing lawns in the neighborhood in 7th grade. I grew my client roster to 20 to 25 before selling the equipment and clients when I graduated high school. I still get tremendous pleasure from perfectly straight lines.

And now you’ve got kids. What lessons is that teaching you?

To accept adversity. I know that children benefit from it in the long run. But allowing it goes against every fiber of my being. Still, I’m as afraid of overprotecting my kids as I am of under-protecting them.

What’s the one thing you do outside of work that might give people a big hint about what makes you tick?

I love to run and cycle as fast as I can, on the biggest hill I can find, to the point of total exhaustion. (If you figure out what this says about me, please email me!)

You might have something in common with the entrepreneurs you work with?

Yeah, they truly are relentless in pursuit of the solution(s). They just. keep. pushing.

What do you find most exciting about working with founder-driven brands?

Having been on that path myself, I love helping entrepreneurs avoid some missteps I made. It
takes courage to start a business and such fortitude to weather the ups and downs—not for the faint of heart. But it’s worth it for those moments when we come up for air after grinding for what feels like forever, and we look back at where we've been, amazed at how far we've come, and realize we actually did it!

Sounds like it takes… what’s the word… tenacity?

Yeah. Once again, mom called it first.

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