Championing Change Makers

VMG invests financial and human capital in entrepreneurs building brands and technologies that transform the consumer landscape.

Investment Philosophy

Elevating entrepreneurs reshaping their industries

VMG was founded on the idea that progress, advancement, and newer, better options prevail over the status quo in the long run. For twenty years, we have strategically navigated shifting conditions to take businesses from visionary companies to powerhouse brands you use and interact with every day. We seek to invest in game-changing entrepreneurs and surround them with the talent, resources, and support to realize their boldest aspirations.

"VMG’s culture is unique; they are progressive, diverse and helpful in a space that typically isn’t. They prepared us for a successful exit with a hands-on approach to our partnership."

— Nancy Twine, CEO & Founder, Briogeo
Our team

The most valuable investments are in relationships

When companies partner with VMG, they gain access to the expertise and tactical support of a team with decades of experience catalyzing innovative and successful consumer brands and transformative technologies. We choose entrepreneurs and products we believe in and truly want to work with, and then roll up our sleeves.
April
Hill
Firm Operations
Alona
Esposito
Firm Operations
Khira
Gabliani
Technology
Emily
Eisenbarth
Firm Operations
Aarti
Kapoor
Consumer
Cassie
Burr
Talent
Brooke
Kiley
Technology
Robin
Tsai
Consumer
Alisa
Williams
Consumer
Eliza
Becker
Consumer
Cassie
Burr
Talent
Alona
Esposito
Firm Operations
Tommy
Walker
Consumer
Emily
Gratch
Talent
THE VMG DIFFERENCE

Embracing change to surpass the status quo

From the start, we’ve been focused on increasing accessibility to the investment community and championing industry change makers. We believe our hands-on approach, ability to spot visionary entrepreneurs, and track record driving cutting-edge companies and technologies combine to produce impressive results and powerful, industry-leading businesses.
Vision for visionaries

We strive to spot companies changing the game and then challenge them 
to achieve exceptional outcomes

Diversity of thought

Our ecosystem seeks to connects those from diverse experiences, industries, and backgrounds to unlock greater potential

Harnessing change

We push our ecosystem to embrace change and focus on harnessing its potential to build stronger companies that disrupt their categories

There when it counts

Our portfolio companies can count on us to be there when it matters the most

Get up to speed on the VMG ecosystem

See the latest

Whether entrepreneur, investor, or leader, if you are 
a changemaker you’ve come to the right place.

Championing Change makers

VMG Raises $400M Fund for New Retail Technology

The latest close brings VMG’s total amount raised to $650M for investment in new technology such as software and supply chain platforms.

Briogeo Has Been Acquired by Wella Company

Founder Nancy Twine will remain in her role as CEO of the award-winning hair-care brand.

Women on Boards Project Highlights Gender Disparity in the Boardroom

VMG’s Brianna Rizzo speaks with WWD about the importance of the WOB project and why female representation is so critical for private boards.

VMG Publishes 2022 ESG Report

The second annual report reflects on VMG’s ESG-aligned investments (past and present) and the firm’s efforts aimed at increasing diversity within the industry.

VMG’s Sustainability Council Poll Reveals Insight on Investment Priorities

Among the insights are statistics like 38% of respondents are planning to invest more money into tech solutions that better enable sustainability in 2023 compared to 2022.