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Championing Change Makers

We invest financial and human capital in entrepreneurs building transformative consumer brands and technologies.

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K18
Solidcore
Zitcha
KIND Healthy Snacks
Rinsed
Drunk Elephant
Weee!
Ghost
Danessa Myricks Beauty
ParcelLab
Bobbie
Lily’s
Afresh
Sun Bum
OUR Investment Philosophy

To elevate entrepreneurs who are reimagining the consumer experience

VMG was founded on the idea that progress, advancement, and newer, better options prevail over the status quo in the long run. For nearly twenty years, we’ve navigated ever-changing market conditions with a simple goal: to take visionary companies and grow them into powerhouse brands people use and interact with every day. We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.

BIPOC-founded businesses are often over-mentored and under-capitalized. Our team strives to support early-stage BIPOC-founded brands through an initiative within VMG’s Consumer fund called The Parity Collective. Learn more about The Collective.  

"We partnered with VMG to disrupt BIG beverage. They gave us an edge in foundational areas - brand architecture, team design, channel segmentation."

— Bill Creelman, Founder, Spindrift

"We expected VMG to simply be a financial partner. We soon realized that they were truly a business partner. Whether the challenge was operations, personnel, sales/marketing or financial, they were always there to help."

— Mike Osborn, Founder, Quest Nutrition

"The VMG team understands the importance of protecting and amplifying drivers of our success: our brand DNA, our product innovation, our team and our founder. They are an extension of our team, with a deep understanding of our business, celebrating our successes and supporting us in our challenges."

— Jean-Marc Plisson, CEO, Kosas

"VMG’s culture is unique; they are progressive, diverse and helpful in a space that typically isn’t. They prepared us for a successful exit with a hands-on approach to our partnership."

— Nancy Twine, CEO & Founder, Briogeo
Our team

The most valuable investments are in relationships

We take pride in the decades of experience we bring to every investment opportunity. When entrepreneurs partner with VMG, they gain access to the team’s expertise and tactical support. We choose entrepreneurs, products, and technologies we believe in, roll up our sleeves, and get to work.
Brianna
Rizzo
Talent
Emily
Eisenbarth
Firm Operations
Angad
Hira
Consumer
Ali
Recio
Firm Operations
Eliza
Becker
Consumer
Carle
Stenmark
Technology
Indy
Guha
Technology
Alisa
(Williams) Carmichael
Consumer
Maddy
Dunn
Firm Operations
Nathan
Hancock
Firm Operations
Mary
Coen
Firm Operations
Maria
Ryabova
Consumer
Emily
Eisenbarth
Firm Operations
Indy
Guha
Technology
THE VMG DIFFERENCE

Embracing change to break the status quo

We believe that the investment community shouldn’t be reserved for the select few - that’s why we take every call with entrepreneurs. We’ve developed an ecosystem of brands, limited partners, retailers and distribution partners, and founders to name a few, who together allow us to help entrepreneurs realize their goals.

We believe in our ability to identify visionary entrepreneurs, and the power that our hands-on-approach has to bring one-of-a-kind consumer goods and technologies to market, ones that drive results for our entrepreneurs and investors alike.
Vision for visionaries

We strive to spot companies changing the game and then challenge them 
to achieve exceptional outcomes

Diversity of thought

Our ecosystem seeks to connects those from diverse experiences, industries, and backgrounds to unlock greater potential

Harnessing change

We push our ecosystem to embrace change and focus on harnessing its potential to build stronger companies that disrupt their categories

There when it counts

Our portfolio companies can count on us to be there when it matters the most

Whether an entrepreneur, investor, or leader, if you are a changemaker you’ve come to the right place.

Championing Change makers

VMG Raises $400M Fund for New Retail Technology

The latest close brings VMG’s total amount raised to $650M for investment in new technology such as software and supply chain platforms.

Briogeo Has Been Acquired by Wella Company

Founder Nancy Twine will remain in her role as CEO of the award-winning hair-care brand.

Women on Boards Project Highlights Gender Disparity in the Boardroom

VMG’s Brianna Rizzo speaks with WWD about the importance of the WOB project and why female representation is so critical for private boards.

VMG Publishes 2022 ESG Report

The second annual report reflects on VMG’s ESG-aligned investments (past and present) and the firm’s efforts aimed at increasing diversity within the industry.

VMG’s Sustainability Council Poll Reveals Insight on Investment Priorities

Among the insights are statistics like 38% of respondents are planning to invest more money into tech solutions that better enable sustainability in 2023 compared to 2022.

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