Explore all companies

OUR Investment Philosophy

To elevate entrepreneurs who are reimagining the consumer experience

VMG was founded on the idea that progress, advancement, and newer, better options prevail over the status quo in the long run. For nearly twenty years, we’ve navigated ever-changing market conditions with a simple goal: to take visionary companies and grow them into powerhouse brands people use and interact with every day. We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.

"VMG’s culture is unique; they are progressive, diverse and helpful in a space that typically isn’t. They prepared us for a successful exit with a hands-on approach to our partnership."

— Nancy Twine, CEO & Founder, Briogeo

Briogeo is a realized VMG Portfolio Company; Nancy, Briogeo’s Founder and CEO, is describing above her experience with VMG. Nancy was not compensated for the above quote. However, we note that as a result of her position at Briogeo, Nancy may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.

Our team

The most valuable investments are in relationships

We take pride in the decades of experience we bring to every investment opportunity. When entrepreneurs partner with VMG, they gain access to the team’s expertise and tactical support. We choose entrepreneurs, products, and technologies we believe in, roll up our sleeves, and get to work.

Brianna

Rizzo

Talent

Becca

Florman

Firm Operations

Emily

Eisenbarth

Firm Operations

Dhruv

Bansal

Technology

Emily

Herrera

Firm Operations

Varun

Sridhar

Technology

Patti

Austin-Murray

Firm Operations

Eliza

Becker

Consumer

Ali

Recio

Firm Operations

Dhruv

Bansal

Technology

April

Hill

Firm Operations

Maddy

Dunn

Firm Operations

Wayne

Consumer

Bianca

Ingato

Firm Operations

Get to know us

THE VMG DIFFERENCE

Embracing change to break the status quo

We believe that the investment community shouldn’t be reserved for the select few - that’s why we take every call with entrepreneurs. We’ve developed an ecosystem of brands, limited partners, retailers and distribution partners, and founders to name a few, who together allow us to help entrepreneurs realize their goals.

We believe in our ability to identify visionary entrepreneurs, and the power that our hands-on-approach has to bring one-of-a-kind consumer goods and technologies to market, ones that drive results for our entrepreneurs and investors alike.

Vision for visionaries

We strive to spot companies changing the game and then challenge them  to achieve exceptional outcomes

Diversity of thought

Our ecosystem seeks to connects those from diverse experiences, industries, and backgrounds to unlock greater potential

Harnessing change

We push our ecosystem to embrace change and focus on harnessing its potential to build stronger companies that disrupt their categories

There when it counts

Our portfolio companies can count on us to be there when it matters the most

Learn more

Investment Philosophy

Elevating entrepreneurs reshaping their industries

VMG was founded on the idea that progress, advancement, and newer, better options prevail over the status quo in the long run. For twenty years, we have strategically navigated shifting conditions to take businesses from visionary companies to powerhouse brands you use and interact with every day. We seek to invest in game-changing entrepreneurs and surround them with the talent, resources, and support to realize their boldest aspirations.

Highlighted Investments

Briogeo Haircare

Weee!

Spindrift

Drunk Elephant

Boulevard (BLVD)

K18

Ampla

Attentive

Lily’s

Nowsta

Afresh

Sun Bum

Explore all companies

Championing Change makers

VMG Raises $400M Fund for New Retail Technology

The latest close brings VMG’s total amount raised to $650M for investment in new technology such as software and supply chain platforms.

Learn more

Briogeo Has Been Acquired by Wella Company

Founder Nancy Twine will remain in her role as CEO of the award-winning hair-care brand.

Learn more

Women on Boards Project Highlights Gender Disparity in the Boardroom

VMG’s Brianna Rizzo speaks with WWD about the importance of the WOB project and why female representation is so critical for private boards.

Learn more

VMG Publishes 2022 ESG Report

The second annual report reflects on VMG’s ESG-aligned investments (past and present) and the firm’s efforts aimed at increasing diversity within the industry.

Learn more

VMG’s Sustainability Council Poll Reveals Insight on Investment Priorities

Among the insights are statistics like 38% of respondents are planning to invest more money into tech solutions that better enable sustainability in 2023 compared to 2022.

Learn more

Championing Change Makers

To elevate entrepreneurs who are reimagining the consumer experience

"VMG’s culture is unique; they are progressive, diverse and helpful in a space that typically isn’t. They prepared us for a successful exit with a hands-on approach to our partnership."

The most valuable investments are in relationships

Embracing change to break the status quo

Get up to speed on all things VMG

Whether an entrepreneur, investor, or leader, if you are a changemaker you’ve come to the right place.

Elevating entrepreneurs reshaping their industries

Championing Change makers

VMG Raises $400M Fund for New Retail Technology

Briogeo Has Been Acquired by Wella Company

Women on Boards Project Highlights Gender Disparity in the Boardroom

VMG Publishes 2022 ESG Report

VMG’s Sustainability Council Poll Reveals Insight on Investment Priorities

VMG invests financial and human capital in brands and technologies that aim to transform the consumer landscape.

Propelling changemakers toward
their full potential

Propelling changemakers toward
their full potential

Championing Change Makers

To elevate entrepreneurs who are reimagining the consumer experience

"VMG’s culture is unique; they are progressive, diverse and helpful in a space that typically isn’t. They prepared us for a successful exit with a hands-on approach to our partnership."

The most valuable investments are in relationships

Embracing change to break the status quo

Get up to speed on all things VMG

Whether an entrepreneur, investor, or leader, if you are a changemaker you’ve come to the right place.

Elevating entrepreneurs reshaping their industries

Championing Change makers

VMG Raises $400M Fund for New Retail Technology

Briogeo Has Been Acquired by Wella Company

Women on Boards Project Highlights Gender Disparity in the Boardroom

VMG Publishes 2022 ESG Report

VMG’s Sustainability Council Poll Reveals Insight on Investment Priorities

VMG invests financial and human capital in brands and technologies that aim to transform the consumer landscape.

Propelling changemakers towardtheir full potential

Propelling changemakers towardtheir full potential

Propelling changemakers toward
their full potential

Propelling changemakers toward
their full potential