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OUR Investment Philosophy
To elevate entrepreneurs who are reimagining the consumer experience
VMG was founded on the idea that progress, advancement, and newer, better options prevail over the status quo in the long run. For nearly twenty years, we’ve navigated ever-changing market conditions with a simple goal: to take visionary companies and grow them into powerhouse brands people use and interact with every day. We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.
Businesses founded by individuals from historically underserved backgrounds are often over-mentored and under-capitalized. Our team strives to support these founders and brands through an initiative within VMG’s Consumer fund called Parity Collective. Learn more about The Collective.
Businesses founded by individuals from historically underserved backgrounds are often over-mentored and under-capitalized. Our team strives to support these founders and brands through an initiative within VMG’s Consumer fund called Parity Collective. Learn more about The Collective.
"We partnered with VMG to disrupt BIG beverage. They gave us an edge in foundational areas - brand architecture, team design, channel segmentation."
Spindrift is a current VMG Portfolio investment; Bill, Spindrift's founder, is describing above his experience with VMG. Bill was not compensated for the above quote. However, we note that as a result of his position at Spindrift, Bill may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
"We expected VMG to simply be a financial partner. We soon realized that they were truly a business partner. Whether the challenge was operations, personnel, sales/marketing or financial, they were always there to help."
Quest Nutrition is a realized VMG Portfolio Company; Mike, Quest Nutrition Founder, is describing above his experience with VMG. Mike was not compensated for the above quote. However, we note that as a result of his position at Quest Nutrition, Mike may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
"The VMG team understands the importance of protecting and amplifying drivers of our success: our brand DNA, our product innovation, our team and our founder. They are an extension of our team, with a deep understanding of our business, celebrating our successes and supporting us in our challenges."
Kosas is a current VMG Portfolio Company investment; Jean-Marc Plisson, Kosas CEO, is describing above his experience with VMG. Jean-Marc was not compensated for the above quote. However, we note that as a result of his position at Kosas, Jean-Marc may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
"VMG’s culture is unique; they are progressive, diverse and helpful in a space that typically isn’t. They prepared us for a successful exit with a hands-on approach to our partnership."
Briogeo is a realized VMG Portfolio Company; Nancy, Briogeo’s Founder and CEO, is describing above her experience with VMG. Nancy was not compensated for the above quote. However, we note that as a result of her position at Briogeo, Nancy may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
Our team
The most valuable investments are in relationships
We take pride in the decades of experience we bring to every investment opportunity. When entrepreneurs partner with VMG, they gain access to the team’s expertise and tactical support. We choose entrepreneurs, products, and technologies we believe in, roll up our sleeves, and get to work.
THE VMG DIFFERENCE
Embracing change to break the status quo
We believe that the investment community shouldn’t be reserved for the select few - that’s why we take every call with entrepreneurs. We’ve developed an ecosystem of brands, limited partners, retailers and distribution partners, and founders to name a few, who together allow us to help entrepreneurs realize their goals.
We believe in our ability to identify visionary entrepreneurs, and the power that our hands-on-approach has to bring one-of-a-kind consumer goods and technologies to market, ones that drive results for our entrepreneurs and investors alike.
We believe in our ability to identify visionary entrepreneurs, and the power that our hands-on-approach has to bring one-of-a-kind consumer goods and technologies to market, ones that drive results for our entrepreneurs and investors alike.
Vision for visionaries
We strive to spot companies changing the game and then challenge them to achieve exceptional outcomes
Diversity of thought
Our ecosystem seeks to connects those from diverse experiences, industries, and backgrounds to unlock greater potential
Harnessing change
We push our ecosystem to embrace change and focus on harnessing its potential to build stronger companies that disrupt their categories
There when it counts
Our portfolio companies can count on us to be there when it matters the most
Whether an entrepreneur, investor, or leader, if you are a changemaker you’ve come to the right place.
Championing Change makers
Propelling changemakers toward
their full potential
