VMg consumer
Leading brands shaping consumer culture.
For over 20 years, we’ve helped founders build powerhouse brands that scale with purpose and stand the test of time.
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We focus on branded consumer products and services, investing in majority and minority positions.
$10M+
$10-$200M
Growth
What Velocity Made Good1 means for you.
1 Velocity Made Good
VMG was built on the idea that better ideas and newer, bolder solutions win over time.
For over two decades, we’ve guided visionary companies through shifting markets with one clear goal: turning them into powerhouse brands that people use, trust, and interact with every day.
We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.
For over two decades, we’ve guided visionary companies through shifting markets with one clear goal: turning them into powerhouse brands that people use, trust, and interact with every day.
We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.
A partnership for the whole journey — the wins, the setbacks, and everything in-between.
VELOCITY
Sales and marketing expertise powered by bespoke consumer research and a tailored roadmap of marketing tools.
MADE
Skilled operators and advanced tools delivering the operational rigor to uncover margin and scale mid-ascent.
GOOD
A seasoned investment team with a 20+ year track record of guiding founders to standout outcomes, alongside a community of founders who’ve done it before.
The mark of brands defining today’s consumer.
Vacation
Current
Solidcore
Current
Quest Nutrition
Realized
Fruit Riot
Current
Ghost
Current
Spindrift
Realized
Kind
Realized
Rowan
Current
Cocolab
Current
Danessa Myricks
Current
K18
Realized
Drunk Elephant
Realized
Acquired by leading
global buyers.
Meet our
consumer team.
Alisa (Williams) Carmichael
Consumer
Allen Sha
Consumer
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Blake Roshkoff
Consumer
Carter McKeon
Consumer
Eliza Becker
Consumer
Irenne Ighodaro
Consumer
Jennifer Hwang
Consumer
Jordan Siegal
Consumer
Lucinda Liu
Consumer
McConnell Smith
Consumer
Mike Mauzé
Consumer
Technology
Robin Tsai
Consumer
Technology
Sara Harvey
Consumer
Skanda Sandeep
Consumer
Tommy Walker
Consumer
Tracey Thompson
Consumer
Wayne Wu
Consumer