VMg consumer

Leading brands shaping consumer culture.

For over 20 years, we’ve helped founders build powerhouse brands that scale with purpose and stand the test of time.
We focus on branded consumer products and services, investing in majority and minority positions.
Beauty & Personal Care Products
beauty services
Food & Beverage Products
restaurants
pet products
pet services
VMS
fitness & health services
$10M+
Target Company Revenue
$10-$200M
Investment size
Growth
Stage

What Velocity Made Good1 means for you.

1 Velocity Made Good

VMG was built on the idea that better ideas and newer, bolder solutions win over time.

For over two decades, we’ve guided visionary companies through shifting markets with one clear goal: turning them into powerhouse brands that people use, trust, and interact with 
every day.

We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.
A partnership for the whole journey — the wins, the setbacks, and everything in-between.
VELOCITY
Sales and marketing expertise powered by bespoke consumer research and a tailored roadmap of marketing tools.
MADE
Skilled operators and advanced tools delivering the operational rigor to uncover margin and scale mid-ascent.
GOOD
A seasoned investment team with a 20+ year track record of guiding founders to standout outcomes, alongside a community of founders who’ve done it before.

The mark of brands defining today’s consumer.

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A sophisticated getaway with modern architecture and unforgettable sunsets, where every moment feels timeless.

Tucked among towering peaks and serene valleys, this haven offers a peaceful escape from the noise of the world.

A sanctuary above the clouds, offering celestial views and unmatched tranquility for dreamers and stargazers alike.

Nestled in the heart of nature, this retreat is the perfect place to watch the northern lights dance across the sky.

Feel the warmth of the sun and the embrace of golden shores, where luxury meets the serenity of the sea.

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Acquired by leading
global buyers.

Meet our
consumer team.

Allen Sha

Consumer

Eliza Becker

Consumer

Lucinda Liu

Consumer

Mike Mauzé

Consumer
Technology

Robin Tsai

Consumer
Technology

Sara Harvey

Consumer

Tommy Walker

Consumer

Wayne Wu

Consumer