News

New and Newsworthy

December 15, 2025

Afresh wraps up a year of new products, expanded relationships

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December 10, 2025

Not Your Father’s Cologne: Meet the Brand Remixing Men’s Fragrance

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December 9th, 2025

The Room Podcast with VMG Partners' Indy Guha

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December 4, 2025

Innovator Insights: Fermat Commerce’ Rishabh Jain

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December 3, 2025

Bringing Creative to Life: Our Investment in Gradial

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October 28, 2025

How VMG Partners Helped a Husband-and-Wife Team Score an Exit to Unilever

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October 20, 2025

Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping

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September 30, 2025

AI and E-Commerce: Indranil Guha on What’s Next for Marketing Innovation

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September 25, 2025

Piercing studio Rowan eyes vacant Claire's locations as it approaches $100M in sales

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September 25, 2025

How Sheena Zadeh Built A $150 Million Clean Beauty Brand

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September 22, 2025

Consumer Tech and Vertical SaaS: Inside Carle Stenmark’s Investment Playbook

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September 14, 2025

Finding God in the App Store

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August 21, 2025

Weee! celebrates 10 years as leading ethnic e-grocer

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Boulevard raises $80M to power self-care boom driven by Botox and GLP-1 surge

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VMG Partners boosts focus on US consumer market, expands LP base into Europe

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Usher Co-Signs Danessa Myricks Beauty's New Concealer

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How Afresh is revolutionizing grocery perimeters with AI

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The Bedrock of Brand Building: Why Consumer Insights Matter

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Exclusive: Commerce platform Fermàt raises $45M Series B

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Perfect Snacks: Bill and Leigh Keith

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Adding to our Pirate Crew

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Consumer-Focused VMG Collects $1 Billion for High-Growth Investments

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Breaking the User (Re)Acquisition Treadmill

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Danessa Myricks: Redefining Beauty Through Innovation And Inclusivity

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February 18, 2025

Jessica Pegula partners with Maev to serve up premium dog food

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January 2, 2025

Bobbie’s Laura Modi Is on a Mission to Transform Parenting—and She’s Not Afraid to Break the Rule

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November 22, 2024

Attentive Named to the 2024 Deloitte Technology Fast 500™ for the Fourth Consecutive Year

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November 15, 2024

The Chemistry Of Success: How BeautyStat Founder Ron Robinson Went From Pre-Med Dropout To Beauty Industry Pioneer

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November 12, 2024

parcelLab Unveils Game-Changing Benchmarking Solution to Empower Retailers with Data-Driven Post-Purchase Insights

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November 12, 2024

How Did a Hole-in-the-Wall Company Suddenly Pop Up, Like, Everywhere to the Tune of $100 Million?

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October 17, 2024

How Spindrift Broke Through the Cluttered Seltzer Craze

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October 8, 2024

Why We Invested in Claim

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October 8, 2024

Social App Claim Raises $12m to Help Marketers Connect With Gen Z Shoppers

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September 30, 2024

Why We Invested in Zitcha

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September 30, 2024

Zitcha Eyes North American Expansion With $10M Funding Round

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The Backstory Behind a Renowned Skincare Brand with Shani Darden, Plus an Entrepreneur’s Must-Know Finance Terms with Alisa Carmichael of VMG Partners

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Bethenny Frankel On Why She’s Coconuts For BeautyStat’s Latest Skincare Launch

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What Does a Good Intro Look Like? Brianna Rizzo shares her tips & tricks

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Maev launches human-grade dog treats

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Ghetto Gastro adds fall toaster pastry flavors

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parcelLab Names Tech Leader Giles Whiting CEO to Take parcelLab Through Its Next Phase of Growth

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Attentive Appoints Antonio Silveira as Chief Technology Officer

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Bobbie opens infant formula manufacturing facility

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Inside Bobbie’s growth strategy as it launches on Amazon & opens a new factory

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The real story behind those ‘Psst, want 20% off?’ texts

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Kosas Wet Sticks Serve Up Th Prettiest “Glazed Lip” Finish

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ParcelLab Launches AI-Powered Tool for Forecasting, Analyzing Returns

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Why teledermatology is the future of skincare, according to Musely CEO

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Bobbie CEO Laura Modi Wants to Fix Parenting—Through Formula

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VMG Parity Collective's Danessa Myricks Beauty & BeautyStat Named IPSY Beauty & Creator Awardees

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How Daily Harvest is helping farmers adopt regenerative-organic ag

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How this baby formula startup is leading the charge on parental leave

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Danessa Myricks Beauty Products had Celebrities Glowing on the Met Gala Red Carpet

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Rinsed, The Car Wash CRM acquires Ignite Wash, the car wash salesperson platform

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Daily Harvest launches at Target

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Take Five w/ Good Face Project Co-Founder & CEO Iva Teixeira

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On-the-Record w/ Forbes Senior Contributor Douglas Yu

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Daily Harvest taps new channel with Kroger partnership

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Celebs’ Met Gala Facials Include Microcurrent Gloves, LED Therapy, and Vibrational Orbs

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Fitness Studio Solidcore to Open 250 Locations, After Securing Its 100th in Santa Monica

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CEO of Nécessaire, Randi Christiansen Has Disrupted Body Care — but That’s Just the Beginning

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Leaders from The Estée Lauder Companies, Sephora, Sol de Janeiro and VMG Partners Join The Business of Beauty Global Awards Jury

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VMG Partners & Target Team Up to Host Newness Summit

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Less is More: Nécessaire's Philosophy of Environmental Responsibility

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Nuvemshop arrives in Chile with regional investment of over $10 million

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Build A ‘Body Skincare Routine’ With Shani Darden’s New Body Serum

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Food, Art, and Activism: Inside Ghetto Gastro's World

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Bronx-born food collective goes from trendy dinner parties to Target shelves

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AI Startup Attentive Is Making SMS Marketing More Personal

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Weee!: Larry Liu on How I Built This Podcast with Guy Raz

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Daasity Acquires Red Fox Analytics

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Melanin Haircare Is an Ode to the Natural Hair Community

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February 22, 2024

Rowan unveils plans to double its store count this year

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February 19, 2024

Bobbie launches supplements as it expands beyond baby formula

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February 13, 2024

This Viral Danessa Myricks Product Was Key to Usher’s Super Bowl Halftime Show Look

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February 7, 2024

The Art of Expo West

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February 7, 2024

How2Recycle links up with software firm Specright

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February 7, 2024

Boulevard Deepens Support for Medical Spas

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January 29, 2024

The Woman Behind Kosas’s Cult-Favorite Concealer

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January 19, 2024

BeautyStat Launches New, Gen X Moisturizer

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January 17, 2024

[solidcore] Launches New Membership Benefit Program, core collective

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January 16, 2024

The Honey Pot Company Has Entered a Partnership with CODI

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January 16, 2024

MPearlRock Acquires Non-Dairy Creamer Nutpods From VMG Partners

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January 10, 2024

Watch Naomi Osaka Star in New Bobbie Baby Formula Campaign

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January 8, 2024

GHOST unveils new ready-to-drink hydration beverage

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December 22, 2023

Unilever to acquire K18

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December 18, 2023

Solidcore Eyes Major Expansion with Fresh Take on Pilates

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November 22, 2023

Ghetto Gastro Co-Founder Pierre Serrao on What He’ll Be Celebrating—And Cooking—This Thanksgiving

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November 14, 2023

Looking ahead to 2024: Our expectations for consumer behavior in the new year

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October 26, 2023

Milwaukee Bucks tap Attentive to reach fanbase with AI

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October 25, 2023

Rowan founder Louisa Schneider on creating an ear-piercing brand for Gen Alpha

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October 24, 2023

The Future of Frozen Foods is Heating Up

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October 24, 2023

Ampla, Attentive, Daasity make Inc. Power Partner List 2023

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October 20, 2023

Nécessaire Honored by Goldman Sachs for Entrepreneurship

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October 18, 2023

Black Friday & Cyber Monday: Are they worth the time & money?

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October 4, 2023

Specright, Trustwell Announce Partnership Enabling End-to-End Digitization for Food Nutritional Labeling

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October 3, 2023

VMG Partners Teams Up with Leading Crunch Fitness Franchisee 'Undefeated Tribe'

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October 2, 2023

Organic babyfood brand Little Freddie launches dairy-free yoghurts

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September 25, 2023

Allure Magazine ‘Best of Beauty’ Awards: VMG Portfolio Winners

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September 14, 2023

Afresh Adds Inventory Management Solution to AI-Powered Fresh Tech Platform

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Within each news publication included on this page, statements made by portfolio company executives about VMG are the opinions of such executive and are provided for illustrative purposes only and do not guarantee any results or experience. Portfolio company executives have not been compensated for their quotes, though they generally are investors in VMG Funds. Therefore, we note that as a result of their positions and investments, they may be inclined to have a favorable view of VMG.