We focus on B2B software serving the consumer ecosystem, investing meaningful minority positions.
Initial Customers
$4-$40M
Early to Series C
What Velocity Made Good1 means for you.
1 Velocity Made Good
VMG was built on the idea that better ideas and newer, bolder solutions win over time.
For over two decades, we’ve guided visionary companies through shifting markets with one clear goal: turning them into powerhouse brands that people use, trust, and interact with every day.
We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.
For over two decades, we’ve guided visionary companies through shifting markets with one clear goal: turning them into powerhouse brands that people use, trust, and interact with every day.
We surround our entrepreneurs with the talent, resources, and support to realize their boldest aspirations.
A partnership for the whole journey — the wins, the setbacks, and everything in-between.
VELOCITY
Architecting momentum through curated matchmaking, hands-on GTM support, and real-time customer insight from across our ecosystem.
MADE
Operational excellence, built-in. With
leadership recruiting, CXO communities, and a deep bench of seasoned operators.
GOOD
A trusted partner across growth cycles, with a proven track record of guiding companies to industry-defining outcomes.
Where impact is proven in every partnership.
Always guided by our ecosystem.
Over 20 years, VMG has been a stakeholder in the success of consumer business and the technologies that support them. We live inside the circle of trust.
VMG Consumer Portfolio
Deep consumer operating experience, paired with a trusted network of founders, retailers, and strategic partners. Practical perspective. Real access.
Velocity Roadmap Days
Bespoke workshops on technology transforming consumer brands and services. Participants leave with vetted solutions for their biggest priorities.
Commerce Council
Think tank of senior leaders across the consumer landscape, helping guide VMG and our portfolio.
Velocity Summit
Invite-only growth summit for consumer CXOs and technology builders.
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“What sets VMG apart is the rare combination of intellectual rigor and genuine humanity. From the very beginning, it’s felt like we’re building this together.”
Sandeep Menon, Auxia
Auxia is a VMG Portfolio Company. Sandeep, Auxia Founder, is describing above his experience with VMG. Sandeep was not compensated for the above quote. However, we note that as a result of his position at Auxia, Sandeep may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
“VMG has quickly become my most supportive investor, rolling their sleeves up in ways nobody else does. They really understand the market for B2B that serves consumer companies better than anyone.”
Rishabh Jain, Fermat
Fermat is a VMG Portfolio Company. Rishabh, Fermat Founder, is describing above his experience with VMG. Rishabh was not compensated for the above quote. However, we note that as a result of his position at Fermat, Rishabh may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
"I believe VMG offers a unique and grounded perspective that stands out from other VCs. You demonstrate a deep understanding of the physical world. Your support in recruiting and providing sound feedback has been invaluable to us."
Larry Liu, Weee!
Weee! is a VMG Portfolio Company. Larry, Weee! Founder, is describing above his experience with VMG. Larry was not compensated for the above quote. However, we note that as a result of his position at Weee!, Larry may be inclined to have a favorable view of VMG. This quote is included for illustrative purposes only and does not guarantee any results or experience.
Meet our
technology team.
Carle Stenmark
Technology
Dhruv Bansal
Technology
Indy Guha
Technology
Jeremy Levy
Technology
Mike Mauzé
Consumer
Technology
Robin Tsai
Consumer
Technology
Sam Shapiro
Technology