Consumer

Jennifer Hwang

Vice President

I’ve come to appreciate my openness to new experiences as one of my greatest strengths.

Jennifer’s ethos of embracing learning and adaptability fuels the excitement she pours into her work collaborating with founders and their teams to build brands that people love.
RENAISSANCE CHILD

As a kid I tried choir, tennis, piano, watercolor painting, and even a math program where we used a mental abacus for calculations. At the time, I felt scattered, but I was laying the groundwork for a lifelong love of learning and an ability to thrive in any situation.

THE VIEW: HOME EDITION

Our dinner table was the stage for fascinating conversations that could range from elementary school science fairs to college roommate experiences to the challenges of running a small business — we covered so many topics in a single meal!

PASSION FOR THE PROCESS

I get such a special feeling when I see our brands’ stores and products on shelves — these sightings are a constant reminder of the hard work it takes for a founder to mold an idea into a tangible brand that reaches the consumer in the real world.

Building a beloved brand requires constant innovation, adaptability, and a deep understanding of consumer needs. It’s incredibly rewarding to be part of that journey.