
The path to success is rarely a straight line
VMG stands for Velocity Made Good. The phrase, coined in the world of sailing, means that a straight line will rarely be the optimal path. Reaching your destination fastest requires making the best use of your resources and adjusting the sails when necessary.
For almost twenty years, VMG has helped entrepreneurs capitalize on changing conditions and stay on course. We’ve helped them anticipate change and adapt quickly, with the goal to never lose sight of the destination. The result: iconic brands and technologies that we believe have reshaped the industry and created measurable impact.
If you want ease and predictability, stick to the linear path, but don’t expect to go far. If you want to reach bold destinations with a brave and capable crew, carve a new direction with VMG.