We live in a world where change is both inevitable and imperative. And we believe that’s a good thing.

Who we are
VMG is a leading investment firm that backs visionary consumer products and technologies. We’re committed to driving change in the world and elevating the entrepreneurs reshaping their industries. We play to win as a team, with diverse backgrounds, shared commitment, and mutual respect.

From beloved consumer products to emerging technologies, our goal is to back the companies that are charting a better path. We go beyond trends and cash-only investments, preferring to reimagine the future alongside the changemakers behind bold ideas.
Explore our investments

Entrepreneurs and investors working with VMG can expect us to focus on:

Straight talk, fierce commitment

Embrace the Edge
Tenacious adaptability
One-of-a-kind ecosystem
All in, all ways
Championing change
Championing change

Investing in ways to do things differently and more efficiently is what drives and excites us. We’ve spent nearly two decades empowering visionary companies to advance and lead their categories by embracing change, not fighting it.

One-of-a-kind ecosystem
One-of-a-kind ecosystem

We believe VMG’s diverse ecosystem at the intersection of consumer products and technologies reduces our blindspots and enables our entrepreneurs to innovate faster, working collaboratively to create solutions that progress the evolving landscape.

Tenacious adaptability
Tenacious adaptability

We nurture a tenacious mindset with entrepreneurs to exhibit resilience in the face of change. We help them act decisively during the pivotal moments in their business journey.

All in, all ways
All in, all ways

When we invest, we seek to be all in, in all ways. Our companies get access to the talent, strategies, and connections we believe are needed to navigate the path to success. Most importantly, they get access to us.

The path to success is rarely a straight line

VMG stands for Velocity Made Good. The phrase, coined in the world of sailing, means that a straight line is rarely the optimal path. Quickly reaching your destination requires making the best use of your resources and adjusting the sails when necessary.
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VMG has weathered changing conditions — good and bad — while helping entrepreneurs stay on course in the process. We’ve helped them anticipate change and adapt quickly, with the goal to never lose sight of the destination. The result: iconic brands and technologies that we believe have reshaped myriad industries and created measurable impact.
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If you want ease and predictability, stick to the linear path, but don’t expect to go far. If you want to reach bold destinations with a brave and capable crew, chart a new direction with VMG.
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Propelling changemakers toward
their full potential
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