We live in a world where change is both inevitable and imperative. And we believe that’s a good thing.

Who we are
VMG is a leading investment firm that backs visionary consumer and software companies. We’re committed to driving change in the world and elevating the entrepreneurs reshaping their industries. We play to win as a team, with diverse backgrounds, shared commitment, and mutual respect.

From indispensable products to emerging tech, our goal is to back the companies that are leveling up industries. We go beyond trends and cash-only investments, preferring to chart new paths alongside those who have a bold view of what the future holds.
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Straight talk, fierce commitment

Our companies get access to the talent, strategies, and connections we believe are needed to navigate the path to success. Most importantly, entrepreneurs get support from an experienced team they can count on when it counts the most. 

We aim to be our entrepreneurs’ first call when they have a breakthrough, and their first call when they have a breakdown. We give them hands-on support, the tough love we think they need to hear, and a team of people committed to their success.
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Entrepreneurs and investors working with VMG can expect us to focus on:

Straight talk, fierce commitment

Embrace the Edge
Tenacious adaptability
One-of-a-kind ecosystem
All in, all ways
Championing change
Championing change

Investing in ways to do things differently and more efficiently is what drives and excites us. Over the last two decades, we’ve focused on empowering visionary companies to advance and lead their categories by embracing change, not fighting it.

One-of-a-kind ecosystem
One-of-a-kind ecosystem

We believe VMG’s diverse ecosystem at the intersection of consumer products and technologies reduces our blindspots and enables our entrepreneurs to innovate faster, working collaboratively to create solutions that progress the evolving landscape.

Tenacious adaptability
Tenacious adaptability

We nurture a tenacious mindset with entrepreneurs to exhibit resilience in the face of change. We help them act decisively during the pivotal moments in their business journey.

All in, all ways
All in, all ways

When we invest, we seek to be all in, in all ways. Our companies get access to the talent, strategies, and connections we believe are needed to navigate the path to success. Most importantly, they get access to us.

The path to success is rarely a straight line

VMG stands for Velocity Made Good. The phrase, coined in the world of sailing, means that a straight line will rarely be the optimal path. Reaching your destination fastest requires making the best use of your resources and adjusting the sails when necessary. 

For almost twenty years, VMG has helped entrepreneurs capitalize on changing conditions and stay on course. We’ve helped them anticipate change and adapt quickly, with the goal to never lose sight of the destination. The result: iconic brands and technologies that we believe have reshaped the industry and created measurable impact. 

If you want ease and predictability, stick to the linear path, but don’t expect to go far. If you want to reach bold destinations with a brave and capable crew, carve a new direction with VMG.
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Propelling changemakers toward
their full potential