We live in a world where change is both inevitable and imperative. And we believe that’s a good thing.

Who we are
VMG is a leading investment firm that backs visionary consumer and software companies. We’re committed to driving change in the world and elevating the entrepreneurs reshaping their industries. We play to win as a team, with diverse backgrounds, shared commitment, and mutual respect.

From indispensable products to emerging tech, our goal is to back the companies that are leveling up industries. We go beyond trends and cash-only investments, preferring to chart new paths alongside those who have a bold view of what the future holds.

Straight talk, fierce commitment

Our companies get access to the talent, strategies, and connections we believe are needed to navigate the path to success. Most importantly, entrepreneurs get support from an experienced team they can count on when it counts the most. 

We aim to be our entrepreneurs’ first call when they have a breakthrough, and their first call when they have a breakdown. We give them hands-on support, the tough love we think they need to hear, and a team of people committed to their success.

Entrepreneurs and investors working with VMG can expect us to focus on:

Straight talk, fierce commitment

Championing change
Championing change
One-of-a-kind ecosystem
One-of-a-kind ecosystem
Tenacious adaptability
Tenacious adaptability
All in, all ways
All in, all ways

The path to success is rarely a straight line

VMG stands for Velocity Made Good. The phrase, coined in the world of sailing, means that a straight line will rarely be the optimal path. Reaching your destination fastest requires making the best use of your resources and adjusting the sails when necessary. 

For almost twenty years, VMG has helped entrepreneurs capitalize on changing conditions and stay on course. We’ve helped them anticipate change and adapt quickly, with the goal to never lose sight of the destination. The result: iconic brands and technologies that we believe have reshaped the industry and created measurable impact. 

If you want ease and predictability, stick to the linear path, but don’t expect to go far. If you want to reach bold destinations with a brave and capable crew, carve a new direction with VMG.