Becca

 

Florman

FLORMAN@VMGPARTNERS.COM

The willingness to adapt and go with the flow is important — we can only control what we can control.

 

For Becca, staying flexible is a key tenet of life. Here’s how some of her experiences have shaped her approach.

 

SETTING THE TONE

As the eldest by five years, I was given the opportunity to be not only the “big sis,” but also a leader and mentor. I learned that it was important to have a strong moral and ethical compass to pave the way for my siblings.

 

SINK OR SWIM

In my first job, on only my third day, my boss put me at the front desk of a 500-person resort property on the fourth of July. There was no room for overthinking, only room for doing! I love taking this approach today as I continue to explore different avenues for problem solving.

So let’s start with your roots. Did growing up in Orange County make an impact on you?

Definitely, in the best of ways. Growing up in a melting pot environment exposed me to unique cultures right around the corner from my home. I think that’s why I’m so attracted to San Francisco. Experiencing a variety of cultures through cuisine, museums and events is one of the best parts of life!

 

What are some lessons you learned as a child that have stuck with you?

The most important one is having the ability and willingness to adapt. I was adopted at birth, and my parents split shortly after. From the time I was two years old, I lived in two different households, switching weekly. I had two sets of parents, two different religions and siblings from two different countries. Learning to adapt and go with the flow was always in my subconscious. We can only control what we can control.

 

And what was it like to grow up in your family?

As the eldest sibling by five years, I was given the opportunity to be not only the “big sis,” but also a leader and mentor. I learned that it was important to have a strong moral and ethical compass to pave the way for my siblings. Since I was the “plug and play” babysitter, I also had to learn patience.

 

Fast forwarding a bit…are there any early work experiences that you’ll never forget?

I vividly remember being put at the front desk of a 500-person resort property in Huntington Beach, California, on the fourth of July. It was my third day at work, and my boss challenged me to “swim” in a sink-or-swim situation. I had to fake it until I made it; there was no room for overthinking. There was only room for doing! I love taking this approach today as I continue to explore different avenues for problem solving.

 

Sounds like a great approach. What puts a smile on your face at VMG?

Everyone is able to bring their true, authentic selves to work, so I’ve gotten to know my colleagues’ special interests and hidden talents. We are constantly learning from one another.

 

Is there an aspect of working with brands that’s like second nature to you?

We work with innovative and incredible leaders of brands that come from all different backgrounds, which reminds me of being with my own dynamic family.

 

Minus the babysitting.

Definitely. Thankfully those “plug and play” days are over. ( ;

We work with innovative and incredible leaders of brands that come from all different backgrounds, which reminds me of being with my own dynamic family.

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