A Bay Area native, Jonathan saw the value of the farm-to-table, organic movement from early on. Here’s what else informed his journey towards building healthier brands.
I was raised in Marin County and went to UC Berkeley. The culture and values of the farm-to-table, organic, and ‘natural’ movements had a significant impact. Michael Pollan and Alice Waters were local heroes.
It was harder to articulate what I do to my family when I was in finance. It’s easy to explain the human benefit behind consumer products investing: we help bring healthy options to the market.
Every founder is unique. Each one truly cares about their legacy.
I was into a lot of things: sports, reading, drawing, graphic design, carpentry, engineering,etc.
My grandparents helped raise me because my parents worked full time. Both grandfathers were incredibly handy and worked hard. My father was the first kid on his block to own a television because his father built it in the basement! My mother’s father was constantly inventing things and problem solving in his garage workshop.
For sure. I was also raised in Marin County and went to UC Berkeley, the culture and values of the farm-to-table, organic, and ‘natural’ movements had a significant impact. Alice Waters and Michael Pollan were local heroes.
Uh… Lucky Charms, Jones Soda, and Hot Pockets?
I was a late bloomer.
I really love building on each entrepreneur’s dream and contributing to their drive to provide consumers with better options. Every founder is unique. Each one truly cares about their legacy.
As an investment banker (M&A), it was harder to articulate to my parents, grandparents, friends, etc. exactly what I did on a daily basis.
I do! It’s easy to explain the human benefit behind consumer products investing—how we help fuel growth and bring exciting, healthy options to the market. We always say we’re helping to move people along a curve from Coke/Pepsi/Frito to Water/Green Tea/ Nuts.
We’re all on a learning curve.