Firm Operations

Jon Marshall

Partner

I really love building on each entrepreneur’s dream and contributing to their drive to provide consumers with better options.

A Bay Area native, Jonathan saw the value of the farm-to-table, organic movement from early on. Here’s what else informed his journey towards building healthier brands.
BAY AREA HEROES

I was raised in Marin County and went to UC Berkeley. The culture and values of the farm-to-table, organic, and ‘natural’ movements had a significant impact. Michael Pollan and Alice Waters were local heroes.

DINNER TABLE TALK

It was harder to articulate what I do to my family when I was in finance. It’s easy to explain the human benefit behind consumer products investing: we help bring healthy options to the market.

LEAVING A MARK

Every founder is unique. Each one truly cares about their legacy.