Ali’s strong work ethic was instilled during her childhood growing up in a farm community and gives her common ground with the innovative leaders, founders, and entrepreneurs who inspire her.
People underestimate how back breaking the work is just to get some wine in a bottle. I continue to have a relentless admiration for those who work thanklessly in the unpredictable realm of agriculture.
I was taught early in life that the desire to hustle will always drive the needle forward. I cannot be happier with where it’s taken me.
I grew up in a farm community and a good portion of my family works in the industry in the Central Valley. When the pandemic hit and travel was limited, I dove into books and found myself learning about grape varieties and winemaking styles from different areas of the globe. People underestimate how backbreaking the work is just to get some wine in a bottle. Now, it tastes better to me than it ever has.
I admire the journey in a challenge. If you aren’t learning, struggling and at times failing, there is no growth happening. That spans all aspects of life.
Growing up in a small farm town embedded in me a strong sense of community and respect at an early age. I continue to have a relentless admiration for those who work than klessly in the unpredictable realm of agriculture.
Having a strong work ethic is a quality that will never be overlooked. I was taught early in life that the desire to hustle will always drive the needle forward. I cannot be happier with where it’s taken me.
The sense of family and work grind. We win as a family, and we lose as a family. Bigger than that, we celebrate each other and individual milestones, whether it is personal or professional. People show up and produce outstanding work and results — just look at some of the amazing brands we have.
The people, bottom line. It has been amazing to work with and for so many innovative and inspiring leaders, founders and entrepreneurs. Collaborating to support these exciting new discoveries and concepts is what keeps me on my toes. So much to explore and learn out there!
That reminds me…I better get back to studying.